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RateGain Acquires Adara Looking to Build the Most Comprehensive Travel-Intent Platform

Acquisition of Adara to strengthen RateGain’s position

Adara is a global leader in helping consumer brands find new customers using advanced precision targeting technology powered by big data powered by the world’s leading travel and hospitality companies.

The acquisition also helps RateGain strengthen and consolidate its position across the commercial teams of the major hotel chains, airlines and car rental companies that work with both Adara and RateGain, with more than 50 destination marketing organizations in the United States. provides access to niche segments of

“Together, Adara and RateGain process over 200 billion availability, rate and inventory updates, manage nearly 30 billion data points, and work with over 700 partners in over 100 countries to deliver industry-leading It will be the most comprehensive travel intent platform, providing a single source of information to understand, target and transform intent,” read RateGain’s statement.

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