Halal foods still face consumer gaps, IFANCA survey finds

Halal certified food is gaining market traction, reaching a market size of $1.9 billion globally, but we need to spread awareness about halal food and ensure that customers who buy halal certified products know where to buy them. We should be able to do a lot more for you. These findings are from a recent online survey of 1,000 US adults conducted by the Islamic Food and Nutrition Council of America (IFANCA; Chicago).

Key findings showed that:

• Nearly two-thirds of Halal-aware people either do not practice Islam (64%) or do not know enough about Halal certification and therefore consume Halal food “never” or “more often” I answered no. Food (61%).
• Halal-savvy Americans consider halal-certified food to be more humane (44%), fresher (42%) and healthier (41%) than non-halal-certified food.
• Consumers aware of halal guidelines are more likely than consumers unfamiliar with halal to look for nutritional content (81% vs 74%) and ingredient transparency (76% vs 62%) when purchasing food. more likely.

To be halal certified, food must comply with production and ingredient standards adapted to the halal lifestyle, including sourcing, preparation, sanitation, storage and handling standards.

People who buy halal certified products may also find it difficult to decide where to buy such products. According to a survey by IFANCA, more than half (52%) of Americans are halal-savvy (52%), and 72% of regular consumers of halal-certified food say that when purchasing halal-certified food, I am reporting that I am facing difficulties.”

“IFANCA is committed to ensuring that everyone has access to halal food and products that enable them to live safe and satisfying lives,” said Dr. Muhammad Chaudry, President of IFANCA, in a press release. increase. “The survey data shows that more must continue to be done in the food sector, from retail to foodservice, to better educate and serve halal consumers.”