Drive For Free? Cute-As-Heck Wink ‘LSV’ EVs Soak Up The Sun’s Power

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Dan Smith

I remember a moment not too many years ago when an American politician stood on the floor of the capitol and literally raged against the idea that Americans should ever be constrained an iota in their choice of vehicle types or size, and that there was no way he was ever going to drive something like... a fortwo by Smart, which was available in the EU but not the U.S. at the time. He pulled the cover off an image of the diminutive machine and continued his rant against the encroachment of these anti-Suburbans as if they were diminutive automotive demons from some Communist hell, but I couldn’t hear it any more. I was transfixed by the photo of that comically tiny but also very clearly technically sophisticated car that sat just two people... and that was about it. It wasn’t cool like a Miata or classic like an XKE. It was clearly on point as an efficient and small form of basic transportation. And it resurfaced a persistent question that pops into my head now and again: Exactly how much car does a person really need? Not want, but actually need? Clearly, the man in the seat of political power needed a rolling mini-stadium with some serious motor power. To each their own. Me? I grew up riding in everything from VW squarebacks to Pintos to Cadillac Eldorados. Today, while I do own a small electric car, I mostly ride motorcycles, scooters, and electric bicycles whenever I can instead of driving, not necessarily because I’m trying to be so very green, but because I have a thing for minimalism in transportation and those are the vehicles that bring me joy when I’m at the controls. I still view our modern technological and very mobile society through the lens of that one question, and I just talked with Mark Dweck, an experienced entrepreneurial importer in New York City that thinks he has at least one possible answer. Dweck is no Elon Musk (in conversation, he has a very strong Herbert Powell vibe), but after a long chat, I think he could probably find a way to take on the Tesla magnate, given enough resources. Dweck has wide-ranging experience as a car lover and as an importer, having worked with numerous Fortune 50 companies and supplying goods from stereo equipment to TVs to trinkets in fast food meals, often in the millions of units. Now 65, and following a life of business hustle that started as a high school teen, he’s made his fortune and could easily be that retired guy lounging on a warm tropical beach lined with palm trees, toasting his hard work with an umbrella drink as the sun sets over some calm blue surf. But Dweck definitely isn’t that guy.