Discounts return to new cars after two years of high prices

Dan Smith

There are signs that demand for new cars is declining as interest rates rise. Some major car brands have started offering discounts for the first time since the pandemic.

New car discounts are just around the corner, as many major auto brands are offering special deals before they close their books for 2022.

US auto giant Jeep has adopted discount knives for some of its most expensive models. $10,000 off Selected vehicles after applying nearly $20,000 price increases in the last 12 months.

Chinese giant Haval, which has been in the top 10 several times in this year's new car sales race, $1000 off most models in the range Starting the final dash towards the finish line in 2022.

Discount applies to GWM Ute and Haval SUV ranges.

And small-car specialist Suzuki has joined the latest wave of discounts. $1000 Off Select Models (Except for the popular Suzuki Jimny pint size 4WD). There is still a waiting time of 6-12 months.

Industry analysts say it could take months for widespread discounts across the new car market to materialize as most car brands are still processing a large number of backorders.

Delivery delays for most new vehicles range from three months to two years due to production line slowdowns, parts shortages, and shipping bottlenecks, and in extreme cases like the Toyota RAV4 Hybrid, it remains in low gear.

Nonetheless, the return of discounted pricing from three major car brands – Jeep, Suzuki, GWM Haval – Major industry observers see it as a sign that the tide is turning.

"For Jeep, they've been caught greedy and they've had an amazing price increase in the last 12 months. Jeep dealers and car buyers are saying, 'Enough is enough. We've got these ridiculous prices.' I'm not paying for it." Please listen," said a senior industry executive who wished to remain anonymous.

“If you look at (GWM) Haval, they're clearly gaining market share. They seem to have an internal sales target to hit by the end of the year. Targeting businesses, they turned on discount taps and moved cars out the door."

When asked why Suzuki is participating in the current price cut phase, an industry insider said: So. "

New car buyers in Australia are paying full price during the pandemic as production slows, demand increases and wait times balloon to months or years.

After 20 years of heavy discounting, some showrooms were in jeopardy, but auto retailers have been able to charge full retail prices and full dealer shipping over the past two years.

It may be months before drive-away deals become more widespread, but some savings are beginning to emerge, as well as some new car inventory.

Click here for new car discounts until the end of the year (Most promotions expire December 31, 2022).

  • $1000 Off Suzuki Ignis GL Auto And Manual
  • $1000 Off Suzuki Swift GL Auto And Manual
  • Suzuki Swift GLX Auto and Manual $1000 Off
  • $1000 off Suzuki Swift Sport cars and manuals
  • Haval Jolion Lux $1000 off
  • Haval Jolyon Ultra $1000 Off
  • $1000 Off Haval Jolyon Ultra Hybrid
  • Haval H6 Lux $1000 off
  • Haval H6 Ultra $1000 off
  • Haval H6 Ultra Hybrid $1000 Off
  • Great Wall Motors Cannon-L Ute $1000 off
  • Great Wall Motors Cannon-X Ute $1000 off
  • Great Wall Motors Cannon Vanta $1000 off
  • Jeep Grand Cherokee L Night Eagle $10,000 Off
  • Jeep Grand Cherokee L Limited $10,000 Off
  • Jeep Gladiator ute: No On-Road Fees, No Dealer Delivery Fees, 3 Years of Free Service

Joshua Dowling has been a motor journalist for over 20 years, most of his time working for The Sydney Morning Herald (as motor editor and one of the early members of the drive team) and Newscorp Australia. He joined CarAdvice/Drive in 2018 and has been a World Car of the Year judge for over a decade.

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