Cheapest New Kia Car Is an Overlooked Hidden Gem

Dan Smith

Kia has a large selection of affordable vehicles. And with many desirable features at a low price point, these vehicles offer excellent value. However, there is one Kia model that is particularly affordable. The cheapest new Kia in the lineup is the 2023 Kia Rio subcompact sedan. Plus, Rio is a hidden gem that is often overlooked.

The 2023 Kia Rio is Kia's cheapest new car

2023 Kia Rio | Kia
With a starting price of $16,550 MSRP, the 2023 Kia Rio subcompact sedan is the cheapest new Kia vehicle available in the U.S. It's also one of the most affordable models for any automaker. The second most affordable new model in Kia's lineup after the Rio is the 2023 Rio 5-door (hatchback) with a suggested retail price starting at $17,490, followed by the 2023 Forte compact sedan ($19,490 suggested retail price).