CNN + struggles to attract viewers, attracting less than 10,000 users per day

People walk by the World Headquarters of Cable News Network (CNN) on March 15, 2022 in Atlanta, Georgia.

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According to people familiar with this issue, less than 10,000 people use CNN + every day two weeks after CNN + exists.

People talked to CNBC on anonymous terms to discuss private data.

CNN + started on March 29th. The $ 5.99 / month or $ 59.99 / year subscription news streaming service will only be available on Roku on Monday and will not yet be available on Android TV. Still, a few viewers question the future of the application. We have added a recently completed combination of Discovery and WarnerMedia to WarnerBros.Discovery.

Looking at the number of users per day, CNN’s cable network saw a sharp drop in viewership last year, but still averaged 773,000 viewers per day.

“In just two weeks, we’re still happy with the launch and its progress,” a CNN spokeswoman said.

CNN has sought to make a big leap forward with CNN + by attracting well-known talent from rival news networks such as Kasie Hunt on NBC News and Chris Wallace on Fox News. However, there is widespread doubt as to whether there is sufficient demand to maintain standalone news. A streaming service where entertainment-first options dominate the landscape. For example, Disney + posted more than 10 million subscribers on the first day.

CNN has not announced the exact number of CNN + subscribers. Disney’s ESPN +, which provides sports news programming in addition to live event broadcasts, recently reported 21.3 million subscribers. NBCUniversal’s Peacock, which features a news program, reported 24.5 million monthly active accounts in the United States. Over 9 million of them were paid members (ESPN + costs $ 6.99 per month and Peacock offers premium tiers starting at $ 4.99 per month).

David Zaslav, CEO of Warner Bros. Discovery, has not publicly commented on the long-term future of CNN +. He told CNBC in February that he needed to check the performance of his application before deciding what to do next.

“We haven’t got a business review of what CNN + will be and how it will be delivered,” Zaslav said at the time.

According to people familiar with the matter, CNN + programming may be offered as part of a larger bundle of HBO Max and Discovery +, both of which have millions of subscribers.

Former WarnerMedia CEO Jason Killer decided to launch CNN + two weeks before the merger of Discovery and the company. Kilar left the company last week. He was optimistic about the number of subscribers in an interview with CNBC, but did not quote the numbers.

“We exceed my expectations in terms of where our subscribers are, engagement, and the receptivity we have in terms of people’s reaction to CNN + journalists,” said Julia Boorstin of CNBC. Told to. Of that team

Axios reported earlier Tuesday that Warner Bros. Discovery’s new leadership plans to cut hundreds of millions of dollars in investment for the service, given concerns about the future of the service. The next CNN chief, Chris Richt, joined Warner Bros. Discovery on May 1st, and the two said it was best to move on.

Disclosure: NBCUniversal is CNBC’s parent company.


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