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Why KKW Fragrance is temporarily stopping

Try something new. Kim Kardashian announced that its KKW fragrance will be briefly unavailable – for one major reason.

“On May 1st at midnight, @KKWFragrance will shut down the website so we can relaunch the fragrance in the future under a brand new name – and under a new online store where you can shop across all beauty categories on one site”, the reality TV star, 41, tweeted Friday, April 1.

Kardashian noted that her fragrances are “deeply personal” to her as she marks the next chapter with the brand: “I put my heart and soul into every bottle, and I’m incredibly proud of every KKW Fragrance product and collaboration that we have. launched from Crystal Gardenia in 2017,” she continued. “Thank you from the bottom of my heart for your loyalty and love over the past few years. I can’t wait to introduce you to the next chapter of my fragrance journey – I promise I won’t be gone for too long.

The corporate change comes after the beauty mogul was recently declared legally single amid her split from Kanye WestKardashian, who shares children North, 8, Saint, 6, Chicago, 4, and Psalm, 2, with West, 44, originally filed for divorce in February 2021 after nearly seven years of marriage.

Later that year, the California native left with pete davidson after working together on Saturday Night Live in October 2021. A month later, Kardashian filed paperwork asking to be declared legally single and have her last name restored.

“The parties’ marriage is irretrievably broken. [Kardashian] no longer wish to marry [West]“, legal documents obtained by We Weekly in December 2021 said, noting that there was “no possibility of saving” the marriage: “There is no doubt that the parties’ marriage is no longer viable. [Kardashian] has no desire to reconcile with [West] and wants to end their marriage.

At the time, West revealed that he would like to rekindle his relationship with Kardashian. “We’re not even divorced,” the rapper said during an appearance on Revolt’s “Drink Champs” in November 2021. “So how do we — because [it’s] no joke to me, my kids want their parents to stay together. I want their parents – I want us to be together.

The businesswoman, for her part, later reflected on trying to choose herself while adjusting to major changes in her life.

“For so long I did what made other people happy. And I think over the last two years I’ve decided that I’m going to make myself happy,” she shared with vogue in February. “And it feels really good. And even though it created changes and caused my divorce, I think it’s important to be honest with yourself about what really makes you happy. I chose myself. I think it’s good to choose you.”

Kardashian noted that she was excited to see what happens to her in the future, adding, “My 40s is being Team Me. I’m going to eat well. I’m going to work out. I’m going to have more fun, spending more time with my children and the people who make me happy.

The next month, We confirmed that a judge had declared Kardashian legally single as part of her divorce proceedings from the Yeezy creator. keeping up with the Kardashians alum has since removed West from his legal name as well as all of his social media accounts.

A source said exclusively We at the time, Kardashian was “really happy” about her legal single status, saying, “It’s a positive step forward in the divorce. Even though other issues are still in dispute, it’s a weight huge on his shoulders.”

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