Twitter is not translated to TV, as Rex Chapman, Bomani Jones, and El Duncan prove – OutKick

If you haven’t listened to Sports Talk TV lately, you’re not alone. Few people watch sports talk anymore. First take Regularly Attract half of the viewers of programs such as Dr. Dimple Popper When MAFS: After party..We didn’t make those names, they Actual show What people watch — and at a much higher rate than watching a show on ESPN.

Sports Talk There are many causes for TV death, one of which is especially obvious: Twitter. Twitter misleads TV executives into serious programming miscalculations that overwhelm viewers.

Twitter allows users and bots to retweet, like, and comment on tweets, so using a popular bluecheck account can make certain topics and opinions appear unpopular in the United States. there is. For example, Twitter activity has made sports executives tired of viewers by Chris Berman, the NBA’s popularity overtaking the NFL, and obscuring anyone without an active social media account. ..

And Twitter Engagement says they want to hear more from these same decision makers from three social media celebrities, Bomani Jones, Rex Chapman, El Duncan, and others, who look like Twitter is a living legend. I am.

None of that is true. Almost no one knows who these people are.

A few years ago, ESPN believed that Bomani Jones’ Twitter Brothers would soon be able to listen to ESPN Radio and not only read his tweets, but also listen to him during the broadcast. Wait a minute, The executive then thought, They will take him to TV.. No.His tv show noon It also elicited the lowest rating ever for a show on the network during that time frame.

Currently, HBO is making the same mistake. HBO believed that Jones’ racist followers could be leveraged for new viewers.

Following the highly acclaimed John Oliver Racial theory with Bomani Jones It lost 80% of Oliver’s audience, with an average of only 153,000. I love lucy The 4am rerun is more popular than Bomani Jones.

The far left Nat Rex Chapman is similar to Jones. He has 1.2 million Twitter followers, and many athletes often retweet him. Influencer, Like IG’s bikini model. With the success of Chapman’s Twitter, CNN has offered a new streaming program on CNN + and CBS / Turner, becoming an analyst for the 2022 NCAA Men’s Basketball Tournament.

The experiment has been tragic so far. On Saturday, Chapman paid tribute to former Providence and Virginia coach Pete Gillen. Everything is fine, except that Gillen isn’t dead. He is alive In fact, Gillen works on CBS, the channel Chapman gave him. Compliment. look:

CNN + executives must have been fed up when they saw it. CNN + hasn’t been launched yet, but Chapman is unlikely to work better than previous CBS.

And this embarrassing blunder is not Chapman’s biggest problem. He sucks the camera. He is dry, slow, boring and lacking in charisma. He is Adrian Voinaroski without great insight. Anyway, CNN will charge $ 5.99 a month to see him, so budget accordingly.

Next is Elle Duncan, who recently moved up the ranks on ESPN. how? After the death of Kobe Bryant, I first used #GirlDad. Currently, she mainly visits Twitter and calls her racists and misogynists in Western society. This is ironic. Helping freeze Sage Steel from special social justice a year ago, Steel claimed that “it wouldn’t be accepted by anything.” [those on Twitter] It was considered a black community. ”

for Duncan’s social media fame ESPN gave her free restraint F bomb Consider a topic she does not understand.

Friday was one such example. Duncan interrupted a college basketball game to condemn the anti-grooming bill in Florida, preventing adults from having inappropriate and harmful conversations with their children.Florida teachers are very angry that they can no longer talk about sex with young children:

These people are so creepy that they should not be allowed near school children.

Social media has been fooling sports executives for years. Twitter told ESPN that sports fans wanted to hear about George Floyd and Jacob Break. Networks for Twitter’s audience are destined to fail almost as often as Bomani Jones. Here are some numbers:

Pew data finds it 3% Of the population I will send It accounts for 90% of all tweets. Only 8% of the US population is “active” on Twitter.

According to the same Pew survey, Twitter users are D + 15. If Twitter is a state, it connects Hawaii and Vermont as the most liberal in the United States. In addition, 10% of Twitter users who post 92% of all tweets are D. +43.

Thus, Twitter overestimated a small, very liberal segment of the population and depreciated the other 92% of the “inactive” in the process. As a result, sports programs are not popular on TV and are not suitable for the general sports fan base. Tell us about your miserable business plan.

So we can’t blame Bomani Jones’ failure, Rex Chapman’s clumsiness, or El Duncan’s stupidity. You also need to blame your boss for what he thought was successful. There was ample evidence that they would crash. The boss did not pay attention to the warning.

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