HBO Max wants to solve the “male distortion” audience problem through the Discovery merger

Warner Bros. Discovery wants to balance the demographics of its audience by combining HBO Max and Discovery + into a single streaming service.

AT & T’s WarnerMedia aims to balance HBO Max’s masculine audience through an imminent merger with Discovery.

The merger of WarnerMedia and Discovery was announced in 2021 and finalized in 2022, with a new media company under the name Warner Bros. Discovery. After the merger of their respective parent companies, both HBO Max and Discovery + will be integrated into one streaming service. As Collider reported, DiscoveryCFO Gunnar Wiedenfels, CFO of the new Warner Bros.Discovery, talks about the combination of Disovery +’s female audience and HBO at Deutsche Bank’s 30th Media, Internet and Telecom Conference. Max’s masculine audience creates one of the “most complete” streaming services available.

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“This combination doesn’t make much more sense than what we’re doing here. There’s HBO Max, there’s more premium male skewing positioning, there’s female positioning on the discovery side. .Discovery content and HBO. There’s a daily engagement that people enjoy with something like the event-driven nature of Max content. Putting it all together, there’s no doubt that you’ll create one of the four most complete types. Men’s and women’s products. “

As of August 2019, Neilsen is Discovery, Inc., the most watched media company for female viewers on all television in the United States, and the Discovery Channel is the most watched for women aged 25-54. I reported that I was there. Food Network, HGTV, The History Channel, Animal Planet, Investigation Discovery and more. HBO Max offers all HBO, DC movies and shows, Studio Ghibli movies and more.

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A few days after the deal between WarnerMedia and Discovery was announced, Discovery CEO David Zaslav revealed that the deal was initially put together as a way to fight another rival and its streaming service Disney +. Zaslav said in May 2021: game of Thrones, Sex and the CityHBO and Discovery are everywhere in the world and have local content.

According to Wiedenfels, the long-term plan will integrate HBO Max and Discovery + into a single streamer, which will not change soon. WarnerBros. Discovery will tentatively offer a short-term bundle of two services. “One of the most important things here is to believe in composites, not bundles. Again, this can happen in weeks, preferably months instead of years. No. We will start work. For the time being, we have an interim solution. “

“I’m working on the bundle approach right from the gate. We’re getting some early benefits, such as single sign-on and content ingestion into other products,” Wiedenfels continued. “But the main purpose is to harmonize technology platforms. It will take some time to build a combination of very powerful, direct-to-consumer products and platforms.”

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Source: Collider, Discovery, Inc.

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